We execute and implement our strategies and design through an integrated mix of channels that best connect with the desired target audience.From brand creation through to internal and external communication channels, our service model provides quality, consistency, efficiency and control at every level.Our comprehensive Brand Metabolism™ audits ensure our marketing strategies and award-winning campaigns are perfectly aligned with the purpose and goals of your business. We create brand experiences that people connect with, and campaigns that help our clients define and refine their stories.
We are a full-service integrated brand communications agency specialising in brand creation and transformation. Our strength lies in making brands healthier and wealthier, and our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.
Identity Audit
To start building your brand we need to understand what we are doing right now and the market. This first step involves a visual audit, market scan and customer research. We need to understand our primary audience, how they live, what they do, their hopes and dreams. From here we can start to position the brand and form the insights that will help us with brand and communications development.
Foundation development
Once we have completed the market review we can start to develop the brand foundations. We need to uncover the brand’s purpose (what it’s striving to do), it’s values (how it wants to act), it’s vision (where does it aspire to be), it’s personality (how does it want to behave) and it proposition (how it adds value). We focus developing brands in three areas – identity, visibility and credibility.